Chinese Reels 4

Snap, Meta, and YouTube have all launched or ramped up short-form video efforts to counter TikTok's success. Daily views of YouTube Shorts just surpassed 50 billion, up from 30 billion a year ago. Twitter could revive Vine. Others include French snap-sharing site BeReal and music-based social platform TrillerShort videos are big news in China at the moment–so popular with Chinese audiences that they’re having a distortive effect on the digital landscape. Apps supporting video clip creation and sharing are in high demand, at the expense of live-streaming platforms. Users have started to migrate away from live streaming to video clip apps such as Douyin (known outside China as TikTok