Chinese Reels Video Short 5
Within China, the mini-video scene has undergone a paradigm shift in recent years, with platforms such as Douyin, Kuaishou, Douyin Huoshan, and Xigua Video being the key players. Apart from advertising revenue, Chinese short video apps often have a diversified monetization model with commissions from e-commerce, live-streaming, and gaming. Kuaishou, for instance, has been relying more on live streaming business thanks to effective gamification features like virtual gifts and rewards