Chinese Reels Video Short 9

Snap, Meta, and YouTube all launched or doubled down on short-form videos to counter TikTok’s success. YouTube Shorts just surpassed 50 billion daily views, up from 30 billion a year ago. Twitter could revitalize Vine. Within China, the mini-video scene has undergone a paradigm shift in recent years, with platforms such as Douyin, Kuaishou, Douyin Huoshan, and Xigua Video being the key players. Apart from advertising revenue, Chinese short video apps often have a diversified monetization model with commissions from e-commerce, live-streaming, and gaming. Kuaishou, for instance, has been relying more on the live-streaming business thanks to effective gamification features like virtual gifts and rewards. Douyin, on the other hand, has even found a new revenue stream in its local services foray, testing out its own food delivery features in 2022[4].