Ryoyu Kobayashi beating the world record in ski jumping by about 40 meters!

For reference: Normally the world records are only jumped within the world cup organised by the international ski federation (FIS), though even they don't it official world record. The WR so far was 253,5m by Stefan Kraft. Ryoyu now jumped 291 meters on a specially prepared hill made completely out of snow in Iceland in probably some kind of marketing stunt by Red Bull, perhaps some kind of special commercial. Anyway it's a completely crazy feat, even by this sport's standards and I'm quite curious if the FIS will now change regulations so that hills can actually be this big for completions.